Strategic Branding + Web Design
Strategic Branding + brand execution
Strategic Branding + Web Design
Branding + Packaging Design
Strategic Branding + Web Design
A Curated Collection
The previous Melody Lane brand was straight out of the 80’s. It had funky type, dark colors, and an aesthetic that didn’t represent what Sarah saw it could be. She reached out to me and asked how I could help her rebrand Melody Lane.
We wanted to keep the name Melody Lane for its history and equity it had built in the community, but everything else was up for discussion. Sarah wanted the Melody Lane brand to be modern, bright, and fun, just like the classes and teachers at the academy.
After gathering inspiration, one thing that became a clear theme was this whole idea of organic movement. This movement coupled with a bright, fun color palette was the focus for this new brand.
What we ended up with is a fun, new, intentional brand that appealed to Melody Lane’s ideal clients.
Michelle initially contacted me to help her with her product packaging and some design direction on how to launch a subscription-based box of her products. But the more I looked at what she had established, the more inconsistencies I found in her branding. We chatted about her existing branding and found that it didn’t really reflect her mission or her values.
What I love about Michelle is her unyielding faith. She even named her business after a piece of scripture that has inspired her throughout her life.
“rooted and built up in him, strengthened in the faith as you were taught, and overflowing with thankfulness.” Col 2:7
With all of that, I knew that we needed to focus the branding on being light, airy, natural, and centered around this idea of the wood in the trunk of a tree.
We took her new branding and applied it to each facet of her business including business cards, a website, and packaging for her products.
In our first meeting, I could tell that Jessica had a serious passion for photography. However, she had one problem. Her logo was something that was bought off Etsy, and while she liked how it looked, she knew she had outgrown it and was ready to have a completely custom brand. Jessica needed a brand that showcased her passion, while representing her as a professional photographer.
Jessica came to me with a few ideas of what she wanted her brand to be. With the main subject of her photography being children, she knew she wanted to have that same level of authenticity found in children, in her brand. One other thing Jessica wanted to convey was the growth of her clients as a family.
We worked together to create a brand that incorporated those ideas, while keeping in mind her ideal client. The end result was a brand that would grow with Jessica’s photography business, while appealing to her idea client.
Cody started CK Excavation after seeing how other construction companies operated. They didn’t treat their employees well, and he saw customers get ripped-off too many times. He wanted to take his knowledge, expertise, and small-town way of thinking and create a business that would help others.
When I first met Cody, he didn’t really know what he wanted in a logo, but as I listened to him talk about his passion and his different way of treating people, I knew that his branding needed to stand out from the other construction companies in the area. After we chatted, I created a mood board centered around combining masculine, modern and natural elements.
The end result was a modern logo that stood out in the construction industry.
Noble Fork Dog Boarding isn’t your typical dog boarding facility. Krista opened her business on her own property, which includes 50 acres of land. She told me about her competitors in the area, and how she was the exact opposite. She had the ability to let her guests roam and play outside, rather than sitting in a kennel all day.
The name Noble Fork Dog Boarding came from the location of the facility. Krista’s property is on the noble fork on the creek that runs right by her house. We incorporated this element into her logo, while emphasizing the outdoor atmosphere of the business.
When it came time to expand her brand to her website, one of the main things we focused on is showcasing the uniqueness of the facility. To do this, I knew we had to have a gallery to give the viewer a better idea of what it was like to be on the property.
The final product enabled Krista to have a consistent, unique brand that highlighted the aspects of her business that set it apart from her competitors.
When it comes to a refreshing summer drink, theres nothing quite like a refreshing lemonade to cool you down, am I right? Creating a brand from scratch can be challenging and daunting, but when all you have is a simple proverb to fuel your brand, magic can happen.
It was out of the proverb, “When life gives you lemons, make lemonade,” that Carnagey Hard Lemonade was born. The original author of the proverb was Dale Carnegie. Carnegie was not only an author of proverbs, but an author of self-help books. Carnegie changed the spelling of his name from Carnagey to Carnegie to gain greater recognition in his time. The name Carnegie is still a widely-recognized name today, the original spelling of Dale’s last name was choosen for authenticity.
Because Carnegie wrote a series of self-help books, an element of irony was added to the brand. From there, it was an easy choice to make this brand not just about lemonade, but about hard lemonade.
The Fox Den is a spa in downtown Boise that is passionate about using products free from harsh chemicals and creating a relaxing experience for its clients. The owner of The Fox Den had some branding that she had put together herself, but she didn’t feel like it was really speaking to her ideal clients. So she was ready to have her branding done professionally.
Because many of the practices that The Fox Den incorporated in its product offerings was inspired by apothecaries and natural products, I wanted to marry the two into her branding.
After some research about her practices and what she was inspired by, a botanical blackletter seemed like a perfect choice. It exuded a modern way of thinking but also included the practices of apothecaries.