The Spirited Tree

Strategic Branding + Web Design

Melody Lane Dance, Music & Drama Academy

Strategic Branding

CK Excavation

Strategic Branding + brand execution 

Jessica DeMers Photography

Strategic Branding

Noble Fork Dog Boarding

Strategic Branding + Web Design

Carnagey Hard Lemonade

Branding + Packaging Design

The Fox Den

Strategic Branding + Web Design

Design Work

A Curated Collection

The Story

Cody started CK Excavation after seeing how other construction companies operated. They didn’t treat their employees well, and he saw customers get ripped-off too many times. He wanted to take his knowledge, expertise, and small-town way of thinking and create a business that would help others.

When I first met Cody, he didn’t really know what he wanted in a logo, but as I listened to him talk about his passion and his different way of treating people, I knew that his branding needed to stand out from the other construction companies in the area. After we chatted, I created a mood board centered around combining masculine, modern and natural elements.

The end result was a modern logo that stood out in the construction industry.

CK Excavation

The Story

Noble Fork Dog Boarding isn’t your typical dog boarding facility. Krista opened her business on her own property, which includes 50 acres of land. She told me about her competitors in the area, and how she was the exact opposite. She had the ability to let her guests roam and play outside, rather than sitting in a kennel all day.

The name Noble Fork Dog Boarding came from the location of the facility. Krista’s property is on the noble fork on the creek that runs right by her house. We incorporated this element into her logo, while emphasizing the outdoor atmosphere of the business.

When it came time to expand her brand to her website, one of the main things we focused on is showcasing the uniqueness of the facility. To do this, I knew we had to have a gallery to give the viewer a better idea of what it was like to be on the property.

The final product enabled Krista to have a consistent, unique brand that highlighted the aspects of her business that set it apart from her competitors.

Noble Fork Dog Boarding

The Story

When it comes to a refreshing summer drink, theres nothing quite like a refreshing lemonade to cool you down, am I right? Creating a brand from scratch can be challenging and daunting, but when all you have is a simple proverb to fuel your brand, magic can happen.

It was out of the proverb, “When life gives you lemons, make lemonade,” that Carnagey Hard Lemonade was born. The original author of the proverb was Dale Carnegie. Carnegie was not only an author of proverbs, but an author of self-help books. Carnegie changed the spelling of his name from Carnagey to Carnegie to gain greater recognition in his time. The name Carnegie is still a widely-recognized name today, the original spelling of Dale’s last name was choosen for authenticity.

Because Carnegie wrote a series of self-help books, an element of irony was added to the brand. From there, it was an easy choice to make this brand not just about lemonade, but about hard lemonade.

Carnagey Hard Lemonade

The Story

The Fox Den is a spa in downtown Boise that is passionate about using products free from harsh chemicals and creating a relaxing experience for its clients. The owner of The Fox Den had some branding that she had put together herself, but she didn’t feel like it was really speaking to her ideal clients. So she was ready to have her branding done professionally.

Because many of the practices that The Fox Den incorporated in its product offerings was inspired by apothecaries and natural products, I wanted to marry the two into her branding.

After some research about her practices and what she was inspired by, a botanical blackletter seemed like a perfect choice. It exuded a modern way of thinking but also included the practices of apothecaries.

The Fox Den